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Testimonials
Riaz Capital
Indiginus serves as our end-to-end marketing team and brings global experience with a proven ability to deploy in the US. They crafted our brand strategy and identity, developed our fundraising plan, and supported the development of our CRM system.
Partnering with Indiginus helped us reach $100+ million, exceeding the goal for the largest fund-raise in our history.
cambrian
For an investment firm like ours that had never considered a digital marketing strategy, the bespoke approach and execution from Indiginus made us very comfortable. Indiginus works like an extension of our team in articulating and communicating our investment thesis and proposition to current and prospective investors, while ensuring that our rigorous compliance requirements are met. Importantly, the preparation work with Indiginus proved very helpful in understanding and segmenting our potential targets, contributing to refined, specific, and effective messaging.
Rume Capital
The Indiginus team immediately understood our strategy and positioning, asked insightful questions that pushed our thinking, helped us conduct research to back our thesis, and suggested ways to clearly communicate our differentiated proposition.
Their work on our investment materials – investor deck and memo, tearsheet, and DDQ – including crisp content, clear data visualization and elegant design, helped us lucidly articulate the investment thesis and unique proposition of our fundraise to institutional investors.
Grounded in Traditional Marketing? Here’s How Digital Marketing is Different
April 16, 2021Let’s evaluate some commonly expressed views on digital versus traditional marketing. Digital is just another channel, like TV or print. Nothing fundamental has changed. Digital marketing is an extension
Strategy by PowerPoint is Dead
March 24, 2021By its very nature, a strategy is about predicting and charting a course for the future. Which means, strategy is hypothesis, not fact, and conjecture until validated. Yet, strategy is presented in impressive Power-Points by well-heeled consultants
Online leads flow through like rivers and collect in pools. Don’t ignore the latter!
November 1, 2020The length and nature of online journeys from an initial trigger to product purchase can vary considerably. But many marketers ignore a large
Break the thread, lose the customer : the internet as conversations-at-scale
September 30, 2020We view paintings, photography and television, listen to the radio, and read books and newspapers. The common thread across all of them?
