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Grounded in Traditional Marketing? Here’s How Digital Marketing is DifferentApril 16, 2021
Let’s evaluate some commonly expressed views on digital versus traditional marketing. Digital is just another channel, like TV or print. Nothing fundamental has changed. Digital marketing is an extension
Strategy by PowerPoint is DeadMarch 24, 2021
By its very nature, a strategy is about predicting and charting a course for the future. Which means, strategy is hypothesis, not fact, and conjecture until validated. Yet, strategy is presented in impressive Power-Points by well-heeled consultants
Online leads flow through like rivers and collect in pools. Don’t ignore the latter!November 1, 2020
The length and nature of online journeys from an initial trigger to product purchase can vary considerably. But many marketers ignore a large
Break the thread, lose the customer : the internet as conversations-at-scaleSeptember 30, 2020
We view paintings, photography and television, listen to the radio, and read books and newspapers. The common thread across all of them?